Real time Location

With every new technology, new things emerge which create new issues and new opportunities.

Same is the case with digital technology, with emergence of new trends- Social, Mobility, Cloud, Real Time Advertising and what not. Well basically a lot of new trends & platforms have emerged.

Gradual decline of print media, saturation of mass media have put the brakes on traditional media where onetime content was generated.

Now people own smart phones, apart from not only tablets, laptops which mean people are connected to internet even on the go.

So basically it means Digital & Social media world has now become mobile because there is cloud to back your data and companies can use Analytics to you know analyse the data to know you.

Hence the term SMAC was coined and then came HANA by SAP. Well there are many acronyms being developed but it all points to one particular fact i.e. Real Time Location.

How are you Located- Real Time

Well there are explosion of apps being made in any OS or for any purpose. But most of them have one prominent feature that has changed the face of advertising is the location identification of yours where ever you go with your phone/tab or laptop.

The concept of real time media has gradually coming onto the forefront where the target customer is given information and various schemes and any other selling attribute at the point of sale.

The customer is benefitted from this feature by knowing what’s in the vicinity but it also enables companies to attract customers on immediate basis with schemes/offers.

There are many apps like Zomato identify the location of user and immediately identifies the eateries and restaurant around the location.

Trend Setters

The main issue regarding the real time location is the trend which was started because of social media sites like Facebook,Twitter,  Instagram and blogs wherein lot of people check in at the places they visit from their mobiles so as to share with their friends as well as giving their opinions regarding the place with photos, posts and various other things on these sites they highlight the place or the brand they are using.

So whenever any of his friends click on the link regarding the brand/ place a proper information should pop up which add up in potential customers.

Success of Apps

The primary purpose of this tag feature was to show to friends regarding the activity or location which the user is visiting on these sites as well share their experience. But gradually with the success of this feature the social networking sites have become a source of information rather than traditional search engine because here apart from features of product/ service the opinion and experience by already existing users can take. The forums developed on these sites becomes platform for discussion an opinion generation where anybody can give his/her thoughts.

User Location sharing through mobile Via Google Play

What does this mean for Marketers

As we know the real time location concept has empowered customer regarding the complete spectrum of knowledge from basic information to details to opinions of other people. This needs to be tackled by companies with ready content which is successful in appealing to the user and coverts him into a customer.

When we talk of various aspects and parameters which are covered in marketing such as brand impression, brand visibility to niche marketing to crowd sourcing and similar terms, each of these concepts are evaluated on the basis with respect to response to mobile technology and digital tools.

The parameters of brand impression and visibility will depend upon what type of platforms are the information regarding brand is available upon and what is the rate of acceptance and endorsement by user who can be a possible customer. When the terms of niche marketing and target marketing where in the focus is segments the rate of finding customers for these special segments is more than using traditional mass media because here you can interact directly with target customer.

The social media and mobile platforms have become a great resource for capturing quality data base on customer behaviour and analysis of trends where in their activities as well location are continuously recorded.

Thus it needs to be noted how basic and simple ideas or concept can gradually introduce a trend of communicating information and gradually become one the most critical change in marketing sphere and has become one of the most successful activity.

The purpose of real time location tagging was basically confined to simply sharing of whereabouts with other friends but this got converted into a trend with advent of mobile technology and application of social media and relative apps on it.

So basically Marketers will find you where you are and Obviously will give you the best deals.